About Us
Who We Are
At Purple CFO, we believe every business deserves expert financial guidance that evolves as they grow. We deliver seamless financial solutions—from essential bookkeeping to strategic CFO services—tailored to your stage and goals.
Founded by Juwon Lee, a finance leader with CFO, corporate turnaround, and investment banking experience, Purple CFO brings enterprise-level financial leadership without the cost of a full-time team.
Unlike firms that just record numbers, we turn financial data into strategic insights that fuel smart decisions and business growth.
Why Choose Purple CFO?
Most bookkeeping firms stop at record-keeping, leaving you stranded when you need financial strategy to scale. Purple CFO is different. We provide a seamless financial solution that grows with your business—starting with affordable bookkeeping services and evolving into CFO-level support when you need it.
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Scalable Support
Start with bookkeeping and upgrade to CFO services as your business grows—no need to switch firms.

Strategic Insights
We go beyond numbers, helping you understand financial data to drive smarter decisions.

Built for Growth
A clear path from bookkeeping to CFO-level support, tailored to your needs.

All-in-One Solution
Bookkeeping, cash flow, and CFO services in one place for seamless financial management.
What we do
Whether you’re looking to strengthen your decision-making or want a hands-off compliance solution, we tailor our services to your needs
Bookkeeping Services
Purple CFO offers scalable bookkeeping services for startups and growing businesses. Get tax-ready financials, accurate transaction tracking, and expert support, with the flexibility to upgrade as your business expands.
Cash Flow Management Services
Purple CFO offers expert cash flow management, real-time tracking, and proactive forecasting to optimize finances. Get short-term liquidity insights and investor-ready forecasts for strategic growth.
Payroll Support Services
Purple CFO provides accurate and compliant payroll processing, including automated payslips, tax compliance, and seamless integration. Advanced options cover multi-state payroll and benefits tracking. Bookkeeping clients get 10% off!
Fractional CFO Services
Purple CFO offers scalable bookkeeping services for startups and growing businesses. Get tax-ready financials, accurate transaction tracking, and expert support, with the flexibility to upgrade as your business expands.
What our customers are saying
“Purple CFO transformed our financial processes and provided valuable insights to enhance our business strategies.”
David
Customer
“Working with Purple CFO has been instrumental in streamlining our financial management, leading to improved profitability.”
Emily
Customer
“Exceptional service! Purple CFO's team guided us through complex financial decisions with expertise and dedication.”
Jhon
Customer